Let it be known: celebs need health insurance, too.
Endorsements aren’t going out of style — celebrity spokespeople will continue hawking products unabated via ever-pervasive sponsored content.
But brands are finding new, clever ways to work with prominent figures, including adding them to their staff directories.
Delta Air Lines recently bucked the typical sponsorship model when it announced that retired quarterback Tom Brady would be joining its team as a strategic adviser.
Delta hopes Brady’s Super Bowl-winning teamwork and leadership skills will rub off on its employees. In exchange, Brady gains a long-term partnership that stabilizes him — and his bank account — following a 23-season NFL career that earned him $530m+.
One successful example can be found in Sofia Richie Grainge, who joined Nudestix as the brand’s first Nude beauty director last year, supporting product development and brand growth. Grainge has also invested in the brand.
As the entertainment industry grows more precarious — today is Day 84 of the SAG-AFTRA strike, and generative AI concerns are continually rising — evolved brand-celebrity partnerships could become an increasingly appealing avenue for big names to supplement their income.
Bottom line: You may want to familiarize yourself with these work conflict de-escalation tactics before your future deskmate clutters up all your shared workspace with their Golden Globe statuettes.