That’s not how we remember the Eggo slogan going — and for good reason.
The Kellogg-owned brand, in partnership with Sugarlands Distilling Co., just released a boozy collaboration.
(We feel obligated to warn you that things are about to get weird.)
Inspired — we imagine — by what would happen if you dumped your breakfast plate into a blender and added a shot, Eggo Brunch in a Jar Sippin’ Cream is exactly what it sounds like:
Fair question. This is the second collaboration between the Tennessee distillery and Eggo.
The brands debuted Eggo Nog last fall, just in time for Santa to say, “WTF?!” under the Christmas tree.
Joe Beauprez, Kellogg’s senior director of marketing for frozen foods, says the spiked cream is aimed at parents looking to unwind (while the children, presumably, eat waffles).
… and won’t be the last.
Mac and cheese ice cream, Cheetos crop tops, and iced tea sneakers have bravely paved the way for unlikely partnerships.
Just this week, Hailey Bieber’s Rhode Skin announced it’s launching a lip treatment with none other than Krispy Kreme.
So run, don’t walk, because tomorrow is National Waffle Day, and you can’t be the only loser without boozy brunch in a jar.