Can Zmail become the new Gmail?

Maybe Zoom fatigue wouldn’t be so bad if you could get more done in Zoom.

At least that seems to be the hypothesis behind Zoom One, the videoconferencing giant’s all-in-one suite that recently added in-app email and calendar functionality.

So the solution to Zoom fatigue is more Zoom?

Right. Zoom says it wants to solve the “toggle tax” — the time it takes workers to regain focus after switching between apps — which can add up to four hours per week, per Harvard Business Review.

You may still be asking: Why Zoom?

• Some estimates peg the average weekly time in online meetings at 21 hours, making videoconferencing tools some of the most-used apps for many workers.
• By allowing employees to keep up with their work between (and during) video calls, Zoom hopes to make knowledge work more efficient.

Of course, there are also business reasons

With its stock down ~70% in the past year, and as alternatives like Microsoft Teams, Slack, and Google Meet grow their own features and market share, Zoom is trying to retain customers by offering an all-in-one solution.

• Up next, Zoom is rolling out digital whiteboard and appointment booking tools, taking aim at Miro and Calendly.

Want to keep tabs on how Zoom’s strategy is going? Just count the number of “@zmail.com” addresses in your inbox.