How Everytable sells healthy food for less

Like many food startups, Everytable wants to supply healthy meals at affordable prices.

But it’s unique in that it offers its fare at sliding scale prices.

Everytable sells pre-made meals like salads and bowls

Its customers are either subscribers (starting at $6/meal) or visitors to its 10 stores throughout LA County. It plans to open 30 additional stores in the Los Angeles area and 100 in New York over the next few years.

Store prices vary by location. For example, the Trap Kitchen Curry Chicken, a collab between Everytable and Compton’s Trap Kitchen, is $6.40 at some locations — including several near college campuses — but $8.35 in others.

In an interview with The New York Times, founder and CEO Sam Polk compared Everytable’s logistics to Amazon’s:

• Meals are prepared and packaged in bulk off-site in large kitchens.
• Company-owned trucks deliver them to stores and subscribers.
• Stores are small and stock meals in refrigerated cases. If meals are best enjoyed warm, customers pop them in the microwave.

This cuts the average production cost to ~$3.25/meal, while not having a kitchen reduces costs by 75% per store. Since its founding in 2016, Everyable has raised $32m+.

BTW: If you haven’t heard of Trap Kitchen, it’s got a great origin story. Two men — both ex-members of rival gangs — started a backyard kitchen, then marketed it on Instagram to raving reviews.