New social media apps tend to have limited shelf lives.
Even BeReal, which has grown users ~2300% this year, is showing signs of trouble, with only 9% of Android users opening the app daily.
Now there’s Gas, an anonymous app that prompts teens to say nice things about each other. Last week, it became the No. 1 free social app in the App Store, per The Wall Street Journal.
… that’s because its founder, Nikita Bier, also founded TBH, a similar app that Facebook acquired in 2017 and shut down in 2018.
Here’s how Gas works:
The app has racked up 500k+ downloads since August, despite only launching in 12 states so far.
Gas, like BeReal and Locket, aims to create a more positive social media experience.
While that might sound great, especially in light of mounting evidence that Instagram did the exact opposite for teenage girls, Gas still perpetuates a dopamine cycle that trains teens to check their phones for validation.
If you’re a curious parent, check out this review from Bark, a parental control app.