Apple’s devices raked in a whopping $64B in revenue last quarter, with massive numbers across each of its 4 hardware categories:
- iPhone: $39.6B
- Wearables: $8.8B
- Mac: $8.2B
- iPad: $7.4B
Yesterday, Apple held its 3rd product event of the year and released new models in 3 of those 4 product lines:
iPhone 13
Tim Cook called this “the most pro iPhone ever.” We’re not sure what that means, but the new model offers:
- Brighter screens for better reading outside
- Faster screens for better scrolling
- Longer batteries (1.5-2.5 more hours per charge than last year’s models)
Apple Watch Series 7
Marques Brownlee described the watch upgrades as “pretty minor,” but updates include:
- 20% more screen area than last year’s models
- 33% faster charging
- Dust resistance
iPad and iPad Mini
Apple’s biggest iPad upgrade came to its smallest model, the iPad Mini, which now includes:
- Touch ID built into the power button
- 5G compatibility
- Upgraded selfies with Centerstage
Most importantly, and unrelated to the event, Apple released an urgent security update to fix a vulnerability that allowed Israel’s NSO group to access users’ devices.
If you’re reading this on an Apple device — we’ll understand if you take a break to download that update.
