You’ve probably seen ads for it, but what is 5G?
It’s the newest cellular network which promises faster download speeds and 100x traffic capacity (translation: a lot more Netflix streaming).
Winning 5G is so important for telecom firms that — in the US — a record $81B was spent just on FCC spectrum auctions (3-4x estimated spend).
… telcos need more streams of revenue than simply selling data to customers.
One potential option: creating products for the metaverse, the buzzy term to describe virtual shared spaces where users are present (which may include AR or VR).
And global telcos have rolled out programs to capture the value, per Bloomberg:
In total, Bloomberg says 5G spend could reach $720B between 2021-2025.
Nearly every tech company of note is dabbling in the metaverse:
This doesn’t even take into account other players like Unity (gaming engine), Epic Games (“Fortnite” maker), and Roblox (sandbox game).
If telcos can’t crack the metaverse, at least they will always have “data overage fees” to buffer sales.