Prey — a Predator reboot in which a Comanche woman battles the alien hunter — became Hulu’s most-viewed premiere this weekend. (According to many critics, it also ruled.)
Peter Csathy, founder of advisory firm Creative Media, told CNBC he thinks that Netflix should further embrace horror.
For one, Netflix’s target demo likes it. Many of its hits are horror or horror-adjacent — “Stranger Things,” “The Witcher,” “Midnight Mass,” “Squid Game,” Fear Street.
Scary movies can crush with even a small budget, a strategy horror studio Blumhouse Productions has capitalized on for years.
Csathy’s pitch for Netflix is that small budgets allow for mistakes, whereas with big budget flicks “if you screw up, you’re screwed.”
Their profits come via subscriber growth and, if they get a “Stranger Things” hit, merchandise.
But looking at viewing hours, action flick Red Notice is Netflix’s most popular film, while horror film Bird Box ranks third.
Horror movies are also ripe for franchising, spawning sequels and reboots that often bring old fans (and subscribers?) back for more.
That is, if they’re done well. This year’s positively reviewed Scream grossed $140m. Let’s, uh… Let’s just not talk about that Firestarter remake, okay?