Usually, Facebook is all about adding new users, but it seems not everyone is welcome in Zuck’s metaverse these days.
On Tuesday, the firm booted a team of independent researchers from NYU, claiming its data collection methods were compromising user privacy.
… to better understand ad targeting on the social platform.
Last year, the team launched a browser extension called Ad Observer that allows users to share which ads are targeted to them.
With 16k people using the extension, the team found:
More recently, the NYU team turned its attention to COVID — tracking false claims about the virus and vaccines.
President Biden recently called out the social giant, claiming the spread of misinformation on the platform has caused people to lose their lives.
Facebook argues it’s been doing its part to fight the virus:
The NYU researchers claim they aren’t gathering any private information, and argue that it’s critical to have an independent party looking after Facebook’s ad targeting methods.
Facebook does allow researchers to use “privacy-protective methods to collect and analyze data,” but it’s hosted in an ad library controlled by, you guessed it, Facebook.